Association for Consumer Research

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Association for Consumer Research

PROFESSIONAL ORGANIZATION

"ACR was founded in 1969 by a small group of consumer behavior researchers whose informal meeting at the Ohio State University led to the vision of a yearly conference devoted to the study of consumer behavior. The first ACR conference was held the following year at the University of Massachusetts. Since then, ACR has hosted a yearly conference that brings together researchers, public policy makers and practicing marketers interested in the study of consumer behavior. ACR currently has approximate 1700 members."

Official Website:
http://www.acrwebsite.org/

Location:
Duluth, MN

Founding Date:
1969

Name Occupation Birth Death Known for

Dan Ariely Economist 29-Apr-1968 The Upside of Irrationality

David T. Kollat Business 7-Jul-1938 VP at Limited Brands, 1976-84

Jerry Wind Educator c. 1939 Director, SEI Center, Wharton

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