Elmo Roper AKA Elmo Burns Roper, Jr. Born: 31-Jul-1900 Birthplace: Hebron, NE Died: 30-Apr-1971 Location of death: West Reading, PA Cause of death: unspecified
Gender: Male Race or Ethnicity: White Sexual orientation: Straight Occupation: Business, Columnist Nationality: United States Executive summary: American pollster Co-Founder of Cherington, Wood, and Roper (the others being Paul T. Cherington and Richardson Wood), an early market research firm. In 1938 Roper split from the firm, founding Roper Research Associates, Inc. For Fortune magazine he ran Fortune Survey (1935-50), which brought some credibility to the field of polling, though the "Dewey Defeats Truman" fiasco of 1948 caused a considerable setback. For ten years Louis Harris worked for Roper, until 1956 when he established his own polling firm. Roper retired in 1966.
Wife: Dorothy Shaw (m. 1920s, two sons) Son: Burns Roper (opinion pollster, "Bud") Son: James Roper Father: Elmo Roper Mother: Coco Malowney
University: University of Minnesota (no degree) University: University of Edinburgh (no degree)
The Saturday Review Editor-at-Large OSS Agent Deputy Director (1942-45)
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