Theodore Levitt Born: 1-Mar-1925 Birthplace: Vollmerz, Germany Died: 28-Jun-2006 Location of death: Belmont, MA Cause of death: Cancer - Prostate
Gender: Male Race or Ethnicity: White Sexual orientation: Straight Occupation: Economist Nationality: United States Executive summary: Marketing Myopia Military service: US Army (WWII) His article, "Marketing Myopia", Harvard Business Review (1960) caused an immediate sea change in the way marketing was viewed from within corporations. An article in the same publication in 1983, "Globalization of Markets", popularized the term "globalization" in its modern sense. Father: Boris Levitt (cobbler) Mother: Rachel Sister: Ann Brenner Sister: Dorothy Engelhardt Brother: Albert (d.) Wife: Joan Levy (until his death, two sons, two daughters) Son: John Levitt Daughter: Kathryn Wells Daughter: Laura Levitt Beaudry Son: Peter Levitt Daughter: Frances Levitt Byington (d.)
High School: (via correspondence courses) University: AB, Antioch College (1949) University: PhD Economics, Ohio State University (1951) Professor: University of North Dakota Professor: Business Administration, Harvard Business School (1959-90)
Harvard Business Review Editor (1985-89) Friends of Giuliani Exploratory Committee
Author of books:
The Marketing Mode (1996) The Marketing Imagination (1983) Levitt on Marketing (1991) Thinking About Management (1991)
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