AKA Jay Jackson Sarno

Born: 2-Jul-1921
Birthplace: St. Joseph, MO
Died: 21-Jul-1984
Location of death: Las Vegas, NV
Cause of death: Heart Failure

Gender: Male
Race or Ethnicity: White
Sexual orientation: Straight
Occupation: Business

Nationality: United States
Executive summary: Creator of Caesars Palace

Military service: US Army (WWII, South Pacific)

Business partner with Stanley Mallin. The two got their start after meeting Jimmy Hoffa and in 1958 receiving a loan from the Teamsters Central States Pension Fund to build a motel. Sarno was the creator of Caesars Palace and Circus Circus casinos, his primary innovations being the heavy use of a theme, and forcing foot traffic to pass through the lucrative casino area. At the time of his death he was planning a third casino, the Grandissimo. The FBI considered Sarno to be a front for the Eastern/Midwestern Mafia.

Wife: Joyce (div. 1974, two sons, two daughters)
Son: Jay Sarno, Jr.
Daughter: September
Daughter: Heidi Sarno Strauss
Son: Freddie Sarno

    University: BA Business, University of Missouri

    Gaming Hall of Fame 1989
    Risk Factors: Gambling

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